BLOG:: Report: Melbourne Art Fair 2014
Now in its 25th year, the Melbourne Art Fair (MAF) was still eager to shake off the perception that it is a somewhat dowdy old lady. Even Barry Keldoulis, CEO of Art Fairs Australia, which now manages the event, was circumspect when talking about the new performance art and emerging artists programs that was tucked upstairs on the fair’s mezzanine level. He later confessed toArtAsiaPacific of the need to tread wearily when dealing with the current owners of the fair, the Melbourne Art Foundation. “We have adopted a collegiate approach,” he said.
The fair’s location, the Royal Exhibition Building, is a fabulous historic venue, and the staging of this year’s edition was exemplary, as it created easy traffic flows and access even though the temporary walls did look quite temporary.