Bernadette Corporation: 2000 Wasted Years

Oct 21, 2014 3:22PM
In Bernadette Corporation: 2000 Wasted Years, Caroline Busta writes, "Now almost twenty-one, BC has taken on a variety of identities available to the creative class—filmmaker, fashion designer, novelist, gallery artist, anarchist, among others—paralleling the corporatization of the arts-and-culture sector (and the concomitant lifestylification of corporate culture) that has expanded in step with the group’s own development. 'We call ourselves a corporation because corporations are everywhere, and it impresses people... pretending we are business people while we sleep all day like cats,' reads a BC statement from 1999. Yet incorporating as a cultural-sector business was more than an anti-neoliberal gesture (though it was that too). It was perhaps foremost a strategy for pooling resources—computers, printers, fax machines, a thousand square feet on the Bowery—as well as for aggregating creative capital under a single logo." Featured image is reproduced from the book, which released last week.
Get the Artsy app
Download on the App StoreGet it on Google Play
Jenna Gribbon, Luncheon on the grass, a recurring dream, 2020. Jenna Gribbon, April studio, parting glance, 2021. Jenna Gribbon, Silver Tongue, 2019