A solo booth by fictional artist Humberto Márquez
—a creation of young Mexican artists
and Plinio Ávila—takes a fantastic deep dive into the last half-century of art in Mexico. The two artists fabricated the life and work of the so-called Márquez as a vehicle through which to better understand the market, cultural policies, and socio-political environment from the 1950s to ’70s. “You can see connections between the artist, what was happening in Mexico, and what was happening in the world. It’s kind of a revision, in a way. And it’s all fake,” says gallery director Eugenia Sucre. As the story goes, Márquez was meant to be Mexican muralist ’s
assistant, but instead chose to make his own conceptual art, which is on display at the fair—editions on the range of $1,000–5,000 and sculptural works between $5,000–10,000. In one series, Márquez reimagines a well-known Mexican export campaign by swapping positive iconography on stamps (meat, books, machinery) with images that suggest the country’s negative output (marijuana, cocaine, organs, illegal immigrants).