Google Doodle–planning is a complex affair. Each year, team members meet to choose the events they think should be celebrated on the home page. The ideas come from both internal discussions and external petitions from users. “While there are many considerations, overall, the Doodle selection process has always aimed to celebrate a diverse mix of topics that reflect Google’s personality, to teach people something new, and most importantly, to make sure Doodles are meaningful to local culture,” McMahan explained.
“Ultimately, I think what makes the Doodle successful is that it’s a human being telling a story to another human,” he continued. “It’s amazing to see how even such a small canvas can be used to tell huge stories.”