Cordero-Oceguera is excited about the chance to introduce his artists to fresh eyes. “The artists I show who are Latin American have no projection outside of Mexico,” he explains, “so I’m trying to take advantage of this situation and give them solo shows.”
Schultz looks forward to strengthening existing relationships with curators and collectors in the city. The spirit of Ruberta reflects the work he has done with Material Art Fair, which was established in 2014 as an alternative to Zona Maco, geared toward younger galleries that could not afford the larger fair’s fees. “Material has gotten me interested in the potential for galleries to collaborate rather than compete,” he says. The precursor to Material, in fact, was a collaborative exhibition among five galleries called “Raw Material,” which took place in a house in Mexico City during Zona Maco in 2013.
“We’ve committed to a year in Ruberta’s space, but I think there’s a lot of potential for us to continue onward, there in Los Angeles, but potentially elsewhere because it is such a replicable model,” Schultz says.
“I hope we can prove that it’s a model that works and hopefully see more younger galleries attempting a similar one,” he adds. “It’s a tough time for small galleries, especially galleries working with emerging artists; we all operate on the market periphery here. It’s time for us to find new ways to work, because none of us are excited about the alternative: closing up shop.”