It’s now expected that Gavin Brown will provide some type of interactive art-meets-entertainment display at Frieze New York’s preview day. (Lest we forget Brown and actor Mark Ruffalo serving sausages in 2012 in a
-inspired piece, or ’s
plush installation in 2013, which fairgoers were encouraged to jump into and roll around in.) Brown’s presentations walk the line between brilliant and gimmicky. But needless to say, they’re always crowd-pleasers. This year, Jonathan Horowitz
asks the audience to make his sole work in the booth, entitled 700 Dots
. Viewers are given instructions on how to paint a solid black dot. It must be eight inches in diameter, and participants must use only paint, brushes, and canvas—no ruler, compass, or pencil allowed. In return, the ad hoc studio assistants get a check from Horowitz for $20. That means 700 dots costs Horowitz $14,000 in labor (the price tag on the piece is reportedly
$100,000 per group of 100 dots).