“People love to say failure is not an option, but it is. Generally speaking, there are two options: failure and not failure.
“Don’t set yourself up to be completely gutted if something doesn’t go your way. Instead, recognize that the failure is a possibility; brace yourself, be ready to roll with the punches, to pick back up again. In my mind, something is only truly a failure if you never try again. If you fail twice and then the third time you succeed, then all that failure was really just research. Failure is always an option and I think that instead of ignoring something that is scary, we need to think about how we’re going to come back from it.
“There are so many projects that I’ve executed where I thought, ‘Okay, this was cool, but it wasn’t amazing.’ Recently, I was excited about making fridge magnets and I ordered a thousand fridge magnets and they were all terrible. I could’ve been like ‘that was $400 wasted,’ but instead I thought, ‘I’m going to try again; I’m going to request samples first; I’m going to take my time and research better.’”