At the start of 2016, we outlined our mission to focus on intention—bypassing cynicism and snark for substantive content that provokes dialogue and expands the audience for art. This past quarter at Artsy, we addressed under-discussed topics, regions, and subjects—African-American artists, museum funding and higher education in art in the United States, Korean minimalism, female artists employing moving image as medium, and the conundrum that is conceptual art (if it confuses you, you’re not alone), to name a few. And we responded to our readers’ cues: We began to send our art-world stories, news, and features to our most engaged audience as daily emails (sign up here). You responded with overwhelming open rates.
We also explored new mediums and methods for storytelling, launching a podcast series, the first created by any major art publication. For our second podcast, “Art History vs. the Art Market,” Deputy Editor Alexander Forbes, Senior Editor Tess Thackara, and Editorial Associate Isaac Kaplan took a journey from one end of the art world to the other—from the current state of the art market, as explored through Alex’s fantastic breakdown of the TEFAF Art Market Report, to the institutional focus on “Big Art History,” cross-temporal exhibitions that are cropping up across the globe, a discussion spurred by the recent opening of The Metropolitan Museum of Art’s Breuer Building and inaugural show, “Unfinished.” In our next podcast episode, coming out today, our editors explore San Francisco’s dramatic economic and cultural shifts and impact on the city’s future, as well as Art Basel Cities, a new and potentially game-changing initiative, announced at Art Basel in Hong Kong two weeks ago.
Our podcast program exemplifies our editorial mission: reaching our core art-world audience—gallerists, collectors, curators, art professionals—with stories that take our readers to the front lines of the global art-world circuit and explore the intricacies of the art market, while also engaging a broad audience with pieces that examine a range of topics through the lens of art, whether giving a platform for cultural innovators to make their predictions on the future of art, or bringing you the stories of two artists who are giving transgender issues a global spotlight.
Art writing can be limiting in scope. Our aim is to break down those limitations.
—Marina Cashdan, Editorial Director