Art Market

Art Basel will launch two new online viewing room editions in the fall.

Justin Kamp
Aug 21, 2020 5:40PM, via Art Basel

The 2019 edition of Art Basel in Basel, Switzerland. Courtesy Art Basel.

Art Basel will launch two new freestanding, thematic online viewing rooms this fall. “OVR:2020,” which will take place from September 23rd to 26th, will focus on works created this year. Meanwhile, “OVR:20c,” which will take place from October 28th to 31st, will focus on works made in the 20th century. Each edition will bring together booths from no more than 100 galleries, with each gallery’s booth presenting six works simultaneously. Participation will cost galleries a flat rate of CHF 5,000 (around $5,500).

Applications are open to any gallery that has participated in one of the Art Basel fairs since 2018, with proposals being reviewed by committees composed of prominent gallerists and directors. For “OVR:2020” that proposal committee consists of Sadie Coles, Massimo De Carlo, Mills Morán, Prateek Raja of Experimenter Gallery, Lisa Spellman of 303 Gallery, and Jasmin Tsou of JTT Gallery. The “OVR:20c” committee consists of Emi Eu of STPI, David Fleiss of Galerie 1900-2000, Thiago Gomide of Bergamin & Gomide, Steven Henry of Paula Cooper Gallery, Lucy Mitchell-Innes of Mitchell-Innes & Nash, and Mary Sabbatino of Galerie Lelong & Co.

Marc Spiegler, global director of Art Basel, said in a statement:

While the art market still faces difficult times, we feel it is pivotal for us to continue exploring different ways of supporting galleries and engaging with our audiences. The highly-focused September and October editions of the Online Viewing Rooms provide our galleries with new opportunities in this highly dynamic moment.

The fair also announced that it will be launching another Online Viewing Room in December to coincide with Art Basel Miami Beach, which is still scheduled to take place in-person. The Online Viewing Room will launch regardless of the status of the physical Miami Beach fair, with more details to come in the fall.

Earlier this month, James Murdoch—son of billionaire media mogul Rupert Murdoch—became the controlling shareholder of Art Basel’s parent company, MCH Group. The deal included Murdoch investing CHF 74.5 million ($81.5 million) in MCH Group.

Further Reading: The 10 Best Booths at Art Basel in Basel Online

Further Reading: What Sold at Art Basel in Basel Online

Further Reading: What Sold at Art Basel in Hong Kong’s Online Viewing Rooms

Justin Kamp
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Jenna Gribbon, Luncheon on the grass, a recurring dream, 2020. Jenna Gribbon, April studio, parting glance, 2021. Jenna Gribbon, Silver Tongue, 2019