AR: We haven’t talked about the Per4m section. The program includes performances by , Christian Falsnaes, Iza Tarasewicz, and William Hunt, among others. Why did Artissima decide to expand into performance?
SCC: It’s been quite an adventure for us and we’ve put a lot of effort into it. What we want to show is that performance has as much of a place as other mediums. This year Per4m includes 12 performances. We’ve been able to focus on young artists with the goal of reflecting the complexity and diversity of performance.
AR: At Artissima, what are the signifiers of a healthy market?
SCC: I think there is a growing awareness of the importance of selection. Having such a focused identity at Artissima, we can look at the emerging market, but we also look for collectors who are quite focused in terms of research, who want to discover and are willing to take risks, and who are not just there to buy contemporary [art] in general.
It’s something I think about in relationship to the market in the East or in Russia. We can attract those who are already quite sophisticated and knowledgeable about their artists and what they want to collect. It’s very hard to analyze a general trend, but I can analyze a trend for these kinds of collectors. The majority of the works at Artissima go from €10,000 to 40,000; we’ve grown in a controlled way in terms of emerging markets. It’s also growth in terms of our target.