“We will be here next year,” Hoffman confirmed of Intersect Aspen, and she believes the pop-up gallery concept will likely be back as well. She thinks the model is geared toward allowing galleries to return every summer, adding: “A little competition did not hurt anybody!”
While permanent galleries such as Marianne Boesky are also here to stay, others are keen to observe what the market waves bring. Locality is a key factor rendered pivotal by the pandemic. As collectors continue to lean toward smaller crowds, limited travel, and intimate arrangements, galleries are likely to keep bringing them curated experiences. The impermanence of pop-ups creates the excitement and anticipation on which the art market thrives. No-strings-attached energy lets the galleries experiment while bypassing many of the typical risks of expansion. In a strictly buyer-dependent system, galleries will righteously follow the collector. Whether they choose to summer by the beach or in the mountains will determine the flux.