The couple was preparing to receive an onslaught of visitors during the week of the Dallas Art Fair
, and their house—which the Rachofskys had modernist maven Lionel Morrison design for them in 1997—is an ideal place to hang and show off art. But the old guard of Dallas collectors tend to buy big, flashy masterpieces by established market juggernauts. Rachofsky buys
and once owned ’s Balloon Flower (Magenta)
(1995–99), before selling it at Christie’s for $25.8 million in 2008. The Coles, however, have worked with a tight-knit crew of dealers to build up a collection reflecting their singular taste.
They started to buy while living in Los Angeles, where, in 2008, the couple founded TenOverSix, a boutique that treated avant-garde accessories and clothing as artworks by placing them in a gallery-like context. The couple moved to Austin in 2015, where they ran the hospitality group ByGeorge while Joe worked for Headington, whose revamped and expanded Joule Hotel opened in Dallas in 2013 with a lobby area overseen by the Coles along with Brady Cunningham, complete with a new outpost of TenOverSix on the premises. In 2018, Headington bought TenOverSix and put Kristen Cole in charge of the entire operation.
And so, after spending 18 months building out a mid-century house in Austin, the Coles had to relocate to Dallas. Not that they didn’t welcome the move.
“Dallas is a much bigger city than Austin, it’s much more connected,” said Joe.
“It’s got an international airport, so that’s a first step,” said Kristen.