Michael, formerly a professional photographer, photographed each flower, sourced from the Chelsea Flower Market, against a white backdrop in Putnam & Putnam’s West 28th Street office. Although the book could have contained thousands of varieties of flowers—“we could have just done a book on 400 tulips,” said Darroch with a laugh—the duo curated the selection to focus on flowers that are current and trendy in the moment. “These are the flowers we are using in our work,” he noted. They see the book as a widely accessible tool for flower, fashion, and interior designers, as well as brides and floral enthusiasts.
Darroch and Michael Putnam first came up with the idea for Flower Color Guide when they were opening Putnam & Putnam in 2014. The pair met in 2008 at a Trader Joe’s in Los Angeles, and fell in love. Together, they moved to New York so that Darroch could pursue a career in fashion photography, and Michael could attend an interior design program at the Fashion Institute of Technology.
While interning at an interior design firm, Michael discovered that he felt trapped behind a desk and preferred to work with his hands. On the weekends, as a sort of release, he would buy flowers at the farmer’s market and arrange them. Darroch was impressed by his partner’s talent, and posted photographs of his arrangements on social media. Friends and acquaintances began asking Michael to do the flowers at their events and weddings; before long, the pair were doing enough business to quit their jobs and focus on building Putnam & Putnam together. Four years later, their clients include Harper’s Bazaar, Dior, Jason Wu, and Louis Vuitton. This past April, they designed a multi-page spread in Vogue featuring model Mia Goth.