FOG has come a long way in the last three years. As with all new ventures, it’s taken us time to build up our dealer list, and develop curiosity and interest within the art world and increase attendance. This year we filled the dealer roster months ago and we anticipate strong attendance throughout the run of the fair. Our programming has gotten tighter, with many more groups approaching us with proposals. The initial years of convincing dealers to come were nerve wracking! It’s so satisfying that FOG now speaks for itself.
Another unique aspect of our association is that we are all volunteers. Our motives are not so much driven by the bottom line as they are by the desire to create a unique experience for San Francisco. The FOG Steering Committee was created by Stanlee Gatti, and is comprised of myself, Stanlee, Katie Schwab Paige, Allison Speer, Cathy Topham, and Roth Martin. There is no one committee chair per se, which is unusual, though I think it works because we’re all good friends, with particular talents and points of view. Stanlee as creator of 21POP, myself as a designer, Katie and Cathy as collectors, Ali as a huge talent in PR, and Roth, formerly of Hedge Gallery in San Francisco, as a dealer.