The Art Market, Explained: What’s behind an Art Gallery’s Success?

What does an art gallery do for an artist? What fuels the global expansion of galleries like Gagosian and White Cube? And how has the internet affected the way galleries do business? In the second installment of “The Art Market Series (in Four Parts),” we look at the complex ecosystem of commercial galleries to probe these questions—and get to the root of how galleries effectively steward artists’ careers, promote their work, and protect their markets. Gallerists, artists, and art-world influencers like Amalia Dayan, Daniella Luxembourg, Dominique Lévy, Michele Maccarone, Elmgreen & Dragset, Josh Baer, Stefan Simchowitz, and Sarah Thornton provide their insights.

Galleries is the second installment of a four-part documentary series, preceded by Auctions and followed by Patrons and Art Fairs, released weekly through mid-June. Together, the four segments tell a comprehensive story about the art market’s history and cultural influence.


This series is directed by Oscar Boyson and produced in collaboration with UBS.


—Artsy Editors


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