Overall, gallery representation is often the key to bringing emerging artists to the next level. “The value of gallery representation is far-reaching,” said Kennedy. “It includes promotion, introducing art to various collectors, contextualizing the work properly to different audiences, obtaining studio space, providing counsel, financing works that the artists can’t necessarily do independently, and building a reputation online.”
For artists, being affiliated with a gallery can provide the backing needed to continue working. And for collectors, knowing that a trusted gallery is throwing their support behind an artist is a huge vote of confidence and often a definitive market signal.