Spool is GIPHY’s Community Curator and a passionate advocate for the creation and proliferation of GIF art, both online and beyond. Since she landed at GIPHY in May 2016, she’s been able to use the snowballing company’s deep database of GIFs, devoted community, and strategic partnerships with messaging services like iMessage, Facebook, Twitter, Tinder, and more to do just that—promote GIFs made by artists. If, for instance, during the November elections, you were keen to playfully share your political leanings with your newest object of affection on Bumble, you could do so by using sending the “Shimmy” GIF (full disclosure: this writer did just that), which you’d discover by searching for tags like #shimmy, #hillaryclinton, and #madampresident on the messaging portion of the dating app.
It’s Spool’s job, along with her colleague Dani Newman, GIPHY’s Community Director, to make sure GIF artworks like VanderPloeg’s rise to the top of those searches. In this way, the two curators ensure that creative, original interpretations of trending terms can be found amongst the flood of other GIFs hosted on the platform. “A big part of our job is to sort GIFs as they are uploaded by users, then optimize them. That way, we make sure tags are getting enough cool content,” Spool explains. “So, if you’re the type of person who wants to send something weird when you say ‘hey’ on Tinder, that’s available to you.”