Artsy: Is that part of the motivation for expanding, to keep the excitement going?
EL: Yes, to keep the excitement going, new things happening, finding some communities in Chicago that needed something that we don’t have in New York—this is all part of it. In Chicago, I went to the major art schools and I said, “I’m giving you space for free, and you’re going to create programs there.” We created an incubator space. But outside of that, we really demonstrated that an artist in Chicago, in the Midwest, has to have a studio. You educate young artists coming out of school about the importance of a studio.
In Miami, we have six major blocks in Wynwood. The idea is, you create a community, but different from New York or Chicago. So it’s going to be a flavor of Latin America, for sure. A major portion of it will be music—that’s the big thing there—and an element of fashion. There’s definitely going to be an element of graffiti.