In 2015, art fairs generated an estimated $12.7 billion in profits for exhibiting galleries. But why do collectors attend fairs in droves? And what’s behind their rapid international proliferation? The fourth installment of “The Art Market (in Four Parts)” tracks how the art fair has transformed from a trade show into a platform where all aspects of the art market—galleries, collectors, curators, and artists—converge, and why they keep coming back. Fair directors and art-world influencers like Noah Horowitz, Matthew Slotover, Elmgreen & Dragset, Michele Maccarone, Josh Baer, and Sarah Thornton provide their insights.
Art Fairs is the final installment of a four-part documentary series, preceded by Auctions, Galleries, and Patrons. Together, the four segments tell a comprehensive story about the art market’s history and cultural influence.