“We saw in this an opportunity to use art as a way of engaging the community, to get them exposed to an organization that we thought was doing something interesting in this particular community,” Moran said. “It’s about highlighting something that was started here in the Boston area, bringing it into the campus to expand that exposure to our Google community and to see what comes of that.”
Google has been ranked the best company to work for by Fortune seven times in the last decade; BCG has also ranked consistently in the top three. “That just illustrates the point that our clients are buying artwork both because they find it beautiful and because their employees, clients, and customers understand that art is more than just decoration,” said Spencer, ArtLifting’s co-founder and CEO. “It can provide a moral boost. For these companies who are trying to recruit the best and brightest, and they’ve found that ArtLifting art helps them do that. Our artwork isn’t just art—it has a compelling story behind it.”
Hood agrees. Her previous purchases for the BCG office included works by up-and-coming artists, but Hood said she “barely knew anything” about their background. With ArtLifting, however, the artists’ stories are foregrounded in a way that improves the office environment.
“I didn’t feel that my purchasing the artwork was helping them other than their bottom line. I feel like the pieces we’re selecting now really impact someone else’s life,” Hood said. “It feels good to look at something that’s pleasing to the eye, but also pleasing to the soul.”