-like methods to parse pop culture, the media, and corporate cultures, Bourgeois explores the fragmentation of the self in a world ruled by technology and advertising. According to Bourgeois, the new body of work addresses how the “current social technological framework has modified, exchanged, or replaced our perception of identity with a visage…further diluting our actual analog worth.” One series exemplifies how consumers can, at times, become products themselves: in wall-mounted
, layers of matches rise to almost cover the meticulously drawn faces that morph into brand logos (Kools, Pepsi, Dr. Pepper). The various ages and races of Bourgeois’s subjects speak to the universality of the “branding” experience. Other works such as Cleanse, Fold and Manipulate 1-4
(2015) focus on the human body—sections of a female form are collaged onto a cardboard and crutches. Here, Bourgeois compares physical harm (symbolized by the crutches) to the psychological effects of viewing the human body through the lens of ideals set forth by the media.