Art Market

The maker of the popular “Pooey Puitton” toy is suing Louis Vuitton.

Alex Wexelman
Jan 3, 2019 6:06PM, via Fashion Law

The Poopsie Pooey Puitton Slime Surprise Slime Kit & Carrying Case. Image via Target.

Canal Street is notorious for its knockoff designer handbags, but you would be unlikely to find a “Pooey Puitton” there. MGA Entertainment, which markets the skatological satchel and “unicorn slime” carrying case—one of this holiday season’s most sought-after toys—has filed a federal lawsuit against Louis Vuitton arguing the company has a “history of not respecting parody rights in the U.S. and filing vexatious lawsuits against such protected parody.”

A “Pooey Puitton” purse (when it’s not out of stock) sells for just under $60 and is a plastic case that houses a selection of candies, gels, and toys. The toy is made to resemble Louis Vuitton’s Takashi Murakami-designed monogrammed handbags, and while Louis Vuitton has copyright and trademark protections for its signature monogram pattern, the MGA suit asserts that, “no reasonable consumer would mistake the Pooey product for a Louis Vuitton handbag.”

MGA, anticipating a lawsuit, wrote in its complaint, quoted by Fashion Law:

On or around December 7, 2018, Louis Vuitton claimed to one of MGA’s customers that the Pooey name and Pooey product infringed upon or diluted one or more of Louis Vuitton trademarks. [...] The use of the Pooey name and Pooey product in association with a product line of ‘magical unicorn poop’ is intended to criticize or comment upon the rich and famous, and the Louis Vuitton name, the LV marks, and on their conspicuous consumption.

In 2014, Louis Vuitton sued My Other Bag, which featured canvas tote bags adorned with LV designs. Louis Vuitton ultimately lost that case.

Alex Wexelman