That subtle touch seems to have paid real-world dividends. This year, Storm King began offering a shuttle running between the nearby train station in Beacon, New York, and the museum. “The first people on the shuttle asked, ‘Is this the Storm King where Master of None was filmed?’” Davidowitz recalled. “We had a private event request recently from a man who wants to propose where Master of None was filmed.” These newfound fans “might not know the name of Maya Lin’s sculpture,” he notes, “but they know that it’s the hills” from Master of None.
“We’ve seen how the show appeals to such a diverse group of people,” he adds. “And we’ve seen that slight shift in our diversity and demographics on site. That’s been fantastic, to reach new audiences in a way that we could never have done.”
Meanwhile, Storm King continues to collaborate with magazine and film crews, when appropriate. Davidowitz mentions recent photoshoots at the museum with the likes of Vogue and The Knot. He confirms that an unnamed HBO series also shot several scenes slated for an episode that will debut in 2018. My personal hope is that the show in question is the bighearted stoner dramedy High Maintenance—but Davidowitz, bound by a confidentiality agreement, can’t give a hint. “Well,” he tells me, “it wasn’t Game of Thrones.”