It’s no secret that corporations and luxury brands are playing an increasingly large part in funding artworks, artists, and institutions in all corners of the art world. With state funding for the arts steadily dwindling in Europe and nearly non-existent in the States, someone has to make up the gap, and private patrons can only do so much. (Though, they could probably do more.) But what’s the right tack for brands to take when looking to up their arts engagement and, let’s face it, the visibility among the world’s economic elite that goes with it?
Most still engage through pure sponsorship, prize-giving, and product-level commissions, inviting artists to design some aspect of a product or brand experience closely aligned to their consumer offer. A whole new sub-industry is now popping up around such commissions, led in part by UTA’s Joshua Roth. But a small cohort of brands have stepped out with more unusual methods of pushing culture forward, three examples of which are on view during Art Basel Week.
premiered his latest work on Tuesday morning of the fair. The latest of Rolls-Royce’s art commissions, the multi-channel film, Stones Against Diamonds
, is the first in a series of three dedicated to architect
and is currently installed in Basel’s Elisabethenkirche. (It was also previewed during the Venice Biennale last month.) “I’ve been researching this project for the last three years,” Julien told Artsy after unveiling the piece. “I first came across Lina Bo Bardi in 1996, but I later had an exhibition in São Paulo at Sesc Pompeia, which she designed, and during the exhibition I fell in love.”