Douglas Durkin, an interior designer and one of the founders of FOG, which is supported by SFMOMA, believes the market in San Francisco and the greater Bay Area has arguably more engagement with the wider art community than in other cities. “Those engagements will take time to develop, but the signs are already pointing towards a reality and not just an investment,” he says.
The statistics back him up. Galleries numbers have steadily increased since the fair launched in 2014; this year it is maxed out at 45. Perhaps more tellingly, 8,000 visitors attended the fair in 2016, almost double the numbers since the inaugural edition.
As for the future, Durkin hopes the whole art ecosystem in San Francisco and the wider Bay Area “will inspire participation on deeper levels.” In the face of rising rents and some of the most expensive real estate in the U.S. he also hopes that the city can find a way to not only support the selling of art, but also its creation. “A healthy vibrant arts culture is not only great for our economy, it’s great for our souls,” he says.