He also wants to conserve some of his staff’s previously wasted energy in order to put it to better use. Showing at fairs, Nevin says, was at best a break-even proposition overall. “You’re doing it for the relationships,” he explains. “But at art fairs, the attention is so scattered these days. In Miami, for example, there’s so much going on. I don’t think they’re relevant anymore.” Add to that the excessive pre- and post-fair work required, plus the environmental cost of trekking large paintings and sculptures to other countries, and the whole thing stopped making sense.
Tennis Elbow is a way for Nevin and his team to reinvest those efforts into a project that, while intense, is also local. The name, he explains, comes from the common injury that one can get from “playing the game,” and also hints at a “a space where you could warm up or practice.” The informal price range for the project space tends toward $3,000 and below, with occasional exceptions.