And it’s not just the French who are colonizing Hollywood—the city is currently a magnet for New York gallerists and artists seeking more space for less rent. In fact, some 50 galleries have opened in the City of Angels since 2013 (the same year that Paris Photo descended on Paramount’s back lots). With Adam Lindemann unveiling Venus Over Los Angeles this past weekend, and Hauser Wirth & Schimmel slated to open a 100,000-square-foot space downtown in early 2016, the message is clear: Los Angeles is not simply an arts destination but a market player.
Paris Photo L.A. certainly reflects this turn of events. In its three years, the fair has drawn crowds of more than 15,000 collectors, aficionados, and culture vultures. It has attracted some 80 exhibitors from 17 countries, including many from lands far away from California. Support for local photo galleries is distinct—this is, after all, the capital of the motion-picture industry—but entry to the fair isn’t dependent on dealing exclusively in the beguiling medium. The fair places an emphasis on art-book dealers, including Aperture, Damiani, and Printed Matter, as well as those that count themselves more broadly as dealers of contemporary art.