Art Market

Paris Photo L.A. Presented Los Angeles as a Market Player and a Place Where History Is Made

Julie Baumgardner
May 4, 2015 7:24PM

French society’s love of Los Angeles doesn’t end with Jerry Lewis. Three years into Paris Photo’s residency at the Paramount Pictures studios, it is readily apparent that the Gallic country’s largest and most successful photography and moving-image fair has comfortably settled into its second home. 

Paris - monalisa, 2014
Galeria Lume

And it’s not just the French who are colonizing Hollywood—the city is currently a magnet for New York gallerists and artists seeking more space for less rent. In fact, some 50 galleries have opened in the City of Angels since 2013 (the same year that Paris Photo descended on Paramount’s back lots). With Adam Lindemann unveiling Venus Over Los Angeles this past weekend, and Hauser Wirth & Schimmel slated to open a 100,000-square-foot space downtown in early 2016, the message is clear: Los Angeles is not simply an arts destination but a market player.

Paris Photo L.A. certainly reflects this turn of events. In its three years, the fair has drawn crowds of more than 15,000 collectors, aficionados, and culture vultures. It has attracted some 80 exhibitors from 17 countries, including many from lands far away from California. Support for local photo galleries is distinct—this is, after all, the capital of the motion-picture industry—but entry to the fair isn’t dependent on dealing exclusively in the beguiling medium. The fair places an emphasis on art-book dealers, including Aperture, Damiani, and Printed Matter, as well as those that count themselves more broadly as dealers of contemporary art. 


Take for example, MAMA, an experimental gallery in L.A.’s downtown Arts District run by Adarsha Benjamin, who is recognized around town as a genreless artist and a frequent James Franco collaborator. Hung salon style in the New York brownstone-esque space were works by local darling Cole Sternberg, known mostly for his spray-paint-laden creations. His photocollage transfers on wood, of varying sizes, often skate between figuration and abstraction in the same composition—all inspired by his grandmother’s den. A rogue piece of grannie-pattern carpet also occupied the space—a relic of a film shoot—as did coordinating curtains that, Benjamin exclaimed, further enhanced the immersive quality of Sternberg’s ethereal-yet-spooky series. 

the view when the roof has blown away , 2015
these flowers once real are now made by lasers, 2015

Similarly, LAM Gallery—launched last year with unexpected exhibitions by Monique Prieto and Dani Tull—brought a 2005 series by Zoe Crosher titled “Out the Window (LAX),” in which the versatile artist holed up in different hotel rooms across Los Angeles and photographed various perspectives of the airport. Director Eva Chimento remarked that she had been vying to show this 31-part series (the pieces are priced at $15,000) for a long time. “They give me goosebumps!” she squealed.

Los Angeles has long been an inviting backdrop for photographers and their medium—the star-studded Sunset Strip and the rolling hills of Hollywood have inspired the likes of Slim Aarons, Julius Shulman, and LeRoy Grannis. In fact, the legendary Grannis was the focus at M+B, one of L.A.’s top photo purveyors, with more than a dozen large-scale prints of his surf pictures that defined the sport in the 1960s and ’70s. Granniss’s brand of seductive, carefree cool created the image and fantasy of the beach sport as the ultimate California dream. Come October, TASCHEN, another exhibitor, will release a gigantic tome dedicated to wave riding, called Surf, for which executive editor Jim Heimann combed through M+B’s archives and included plenty of groundbreaking images. The veteran book publisher also released a 2006 monograph on the surfing royal. 

Guy Bourdin's archive, circa 1978, ca. 1978
Louise Alexander Gallery
Roland Pierre Campaign, 1983
Louise Alexander Gallery

While the fair was packed with big names—Guy Bourdin at Louise Alexander Gallery, Nobuyoshi Araki at Little Big Man Gallery, Mona Kuhn at Diane Rosenstein—quite a few dealers showcased overlooked photographers. One standout was Maxi Cohen, at São Paulo-based Galeria Lume, who, despite being in the collections of New York’s Museum of Modern Art and the Museum of Fine Arts Houston, is barely a recognizable name.

Lume co-director Felipe Hegg brought a selection of the filmmaker-photographer’s works from the 1980s. These were part of a series of selfies, one might say, she took in ladies’ rooms that capture women primping themselves in mirrors as she lingers behind them. If the subjects noticed Cohen snapping their portraits during these intimate moments, then they certainly played coy. The series spans from the ’80s to today, with prices for individual prints ranging from $1,500 to $9,500. Hegg also brought the haunting-yet-ironic “Specimens From the Amazon” series from 2010, featuring a miniature screen that loops a video of Cohen’s investigations into disappearing Brazilian Amazon natives. A monocle is attached to a wooden frame encasing the video, further inviting the viewer to be a voyeuristic anthropologist.

Galeria Lume
Galeria Lume

The study of humans is implicitly connected to photography’s very nature, so the medium has earned a reputation as an avenue for investigation. And Paris Photo, which prides itself as an event where photography’s versatility can thrive—not just in the market—staged a powerful non-selling exhibition titled “California Unedited!” This presentation, featuring R.J. Arnold’s documentations of 19th-century America, revealed the extent to which photography can shift between pure aesthetics and reality.

R.J. Arnold
, Glass Plate 034-17 
circa 1886-1898. 
Courtesy El Paso de Robles Area Historical Society.

The story behind these works is one of pure luck and coincidence. Curator Anthony Lepore, a photographer by trade, was dragged by his aunt to her place of employment at the Historical Society in El Paso de Robles, in Central California, on Thanksgiving day, after being stuffed silly with turkey and pumpkin pie. There, in the basement, dozens of large boxes had been deposited, and his aunt asked for his professional advice as to whether she should toss them out.

Inside, they found glass plates revealing portraits of the many identities that make up the United States: Latinos, Native Americans, African-Americans, Asians, and Caucasian settlers. Lepore demanded that his aunt keep the boxes and dedicated himself to researching the project, finding very little information about Arnold—only that he was British and had made his way West in the 1870s and ’80s. With the help of the Historical Society, Lepore digitally archived the works and what resulted is one of the most revealing glimpses into post-Civil War America ever recorded. With the archive’s mounting at Paris Photo L.A., those involved in the project hope it might be snapped up by a public collection. Time will tell—a maxim that speaks to the strides Los Angeles has made in shifting attention toward its deep cultural offerings. 

Julie Baumgardner
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Jenna Gribbon, Luncheon on the grass, a recurring dream, 2020. Jenna Gribbon, April studio, parting glance, 2021. Jenna Gribbon, Silver Tongue, 2019