Visual Culture

A photo of an egg is now Instagram’s most-liked image.

Alex Wexelman
Jan 15, 2019 4:23PM

An anonymous account featuring a lone photo of an ovum now set a new record for most likes on Instagram over the weekend, surpassing the previous record, held by an image of Kylie Jenner announcing the birth of her daughter.

With over 41 million likes as of press time, the egg image has more than doubled the 18 million likes Jenner’s photo has received. The photo of the egg was posted January 4 on the unattributed account world_record_egg and featured the prompt, “Let’s set a world record together and get the most liked post on Instagram.” And it did just that.

In response, Jenner posted a video on Instagram of her cracking an egg on the hot pavement with the caption, “Take that little egg.”

Alex Wexelman