Visual Culture

The Photograph That Launched Edward Steichen’s Career

Haley Weiss
Jul 19, 2018 9:03PM

In 1895, Éduard J. Steichen was a 16-year-old living in Milwaukee, Wisconsin, who’d just bought his first camera and had taken to kicking his tripod to give his images an evocative blur. The notion that he’d create a picture deemed a masterwork—or the encapsulation of a photographic movement, at that—was far-flung. But The Pond—Moonrise (1904), his tranquil photograph of woods gently reflected in a lustrous moonlit pond, shot less than a decade later, became just that: an exemplary vision of Pictorialism, and a symbol of photography’s quest for legitimacy as an art form.

How he arrived at this outcome, surprisingly, was via a relatively unbending path. “We occasionally find ourselves in darker parts of the world, and, as a rule, feel more easy there,” he reflected in 1901, three years prior to the creation of the famous nocturne. “What a beautiful hour of the day is that of the twilight when things disappear and seem to melt into each other, and a great beautiful feeling of peace overshadows all. Why not, if we feel this, have this feeling reflect itself in our work?”

Éduard, who later changed the spelling of his name to Edward, was, by all accounts, an early adopter of the arts. At age 15, he began a four-year apprenticeship at a lithography firm, and in addition to taking up photography the following year, he had already sketched and painted in his free time. He read Camera Notes, a quarterly photography publication run by Alfred Stieglitz, and in his own work eschewed straight, mundane images, which were gaining widespread popularity with the advent of point-and-shoot Kodak cameras. At age 21, in 1900, he left home for Paris to study painting at Académie Julian, but stopped over in New York, where he introduced himself to Stieglitz, and sold him three soft-focus platinum prints (two were pictures of the woods) for the highest price the young artist had ever garnered: five dollars per image (around $140 each at the time). In Paris, he discontinued his painting studies in favor of photographing portraits, establishing relationships with artists such as Auguste Rodin and Pablo Picasso.


The year 1902, during which Steichen returned to New York, was a formative time in both his career and in photographic history. He was one of a dozen photographers, including Stieglitz, Gertrude Käsebier, and Clarence H. White, who joined together to establish the Photo-Secession movement. Together, these photographers advocated for photography’s worth as a fine art, and often used laborious printing processes to express its potential beyond its everyday, mechanical use.

As curator Dennis Longwell noted in the Museum of Modern Art catalog Steichen: The Master Prints 1895–1914, at that moment, “the criteria for judging the aesthetic worth of a photograph were borrowed in large part from the standards, the critical mechanisms, used to evaluate other works of art,” such as painting; and that Symbolist ideology, “in both its literary and its pictorial manifestations, dominated the progressive critical thought of the day.”

In turn, the Photo-Secessionists also embraced Pictorialism, favoring its painterly aesthetic, atmospheric tone, and redolent potential. They dismissed photography’s claim to objectivity, and in the inaugural issue of Camera Work—Stieglitz’s follow-up to Camera Notes, first published in January 1903—Steichen insisted that “every photograph is a fake from start to finish, a purely impersonal, unmanipulated photograph being practically impossible.”

Steichen had already made use of various innovative printing techniques over the years, and embraced the evocative ambiguity of murky images. But Moonrise is perhaps the moment that he most seamlessly blended a romantic subject and experimental process. It was shot in the summer of 1904 when Steichen, his wife, and newborn daughter took a break from New York City. They visited Steichen’s friend, the English art critic Charles Henry Caffin, at his home in the woodsy town of Mamaroneck in Westchester County, New York.

Where the image was taken, however, matters little to the final product. As curator Russell Lord observed in Faking It: Manipulated Photography Before Photoshop, the photograph is located in a more figurative place, and is “meant to hover like a distant memory, somewhere between the familiar and the uncanny.” Moonrise is at once realistic and dreamlike, and has the effect of seeming to slow down one’s surroundings.

The profundity of the ordinary natural scene is a credit to the manner in which its three iterations—all of which are platinum prints, measuring approximately 16 by 19 inches—were created. Using the same negative, Steichen alternately employed the technique of multiple printing with applied coloring; a ferroprussiate, or cyanotype, treatment lending a twilight hue; and a gum-bichromate process, resulting in a greenish tint. While the results vary, they all possess a quality that Anthony Lane pinpointed in The New Yorker in 1998: “Only Steichen had the skill, and the wit, to redefine the photograph as a kind of miniature monument, a repository of pensive peace.”

Edward Steichen
Vogue June 1 1928
Isabella Garrucho Fine Art

That same year, Steichen would notably photograph New York’s Flatiron Building (The Flatiron—Evening, 1904)—a new skyscraper completed only three years prior—with a similarly rich, moody treatment. The great outdoors and the city were both subject to his Pictorialist approach, but Steichen would not define himself by this style in the ensuing years. After Moonrise, he gradually moved toward Modernism, at a time when practitioners of photography no longer had to defend its validity as forcefully.

In the coming decades, Steichen would find new uses for his photographic skills—from serving in the military as an aerial photographer in World War I, to his subsequent work in advertising, to being hired as Condé Nast’s chief photographer (focusing on celebrity and fashion), only to land at the Museum of Modern Art as the director of photography in 1947. One characteristic that remained constant throughout Steichen’s mutations was lack of aesthetic complacency. As Caffin aptly observed in the April 1910 issue of Camera Work, Steichen was “somewhat arrogantly intolerant of the commonplace; rapturously devout toward that which is choicely beautiful.”

Haley Weiss