“You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential,” he went on.
The conceptual relationship between these creators was apparent, even then. But the connection between Picasso and Apple was made explicit to the public in 2014, when the New York Times managed to get a look inside the company’s highly secretive employee training program.
One course offered by Apple University—“Communicating at Apple,” taught by Randy Nelson, former dean of Pixar University—focused on all levels of communication, ranging from intuitive product design to successful marketing. One of Nelson’s slides featured all 11 versions of “The Bull”—the point being, according to one attendee, that “you go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do.”