The Armory was abuzz during Wednesday night’s gala, though many speculated that the Museum of Modern Art
’s coinciding opening of ’s
first major U.S. retrospective just down the road may have detracted from the crowd. This didn’t seem to take much away from the scene, though, as art-types about town such as Brian Donnelly (a.k.a.
, Jerry Saltz, and Yvonne Force Villareal were in the mix, as well as what seemed to be a new Hollywood crowd, with the likes of Nev Schulman (creator of the documentary series Catfish
) and Girls
actor Ebon Moss-Bachrach roaming the aisles. Call it the Frieze L.A.
That glamorous audience got down to business during the preview. At Petzel
, a diptych by
in striking purple and turquoise sold for $40,000, while Casey Kaplan
sold “a few” paintings of pop cultural figures such as Venus Williams and Anna Karina by
for prices ranging from $30,000 to $42,000. Sean Kelly
nearly sold out his booth of minimal
paintings, with 10 of them selling for £45,000 ($58,000) a pop. “It’d be easier for me to tell you what hasn’t
sold,” the dealer joked. San Francisco’s Hosfelt Gallery
has a touching show of paintings by
that brim with adolescent leisure and boredom, and 7 out of the 15 works had sold within the first hour and a half of the preview for figures between $11,000 and $30,000. David Zwirner
sold five photographs by
, priced between $15,000 and $40,000, and newcomer to the fair David Kordansky
presented a selection of work by
, selling an undisclosed number of them for $180,000 each, and keeping one on hold for a similarly undisclosed major U.S. institution.