A compilation of 26 photographs (one per letter of the English alphabet), the book includes the works of major photographers including Tillmans,
After compiling a shortlist of ideal photographers to feature in the book—a “dream team,” as Marius puts it—the brothers were able to secure permissions for a mix of esteemed and lesser-known names. They also pledged to donate profits from the first edition to the Afghan Institute of Learning, an organization that rebuilds education and healthcare infrastructure in Afghanistan, which allowed them to acquire the photographs for free.
Rather than trying to explain Goldin’s work to a child, Marius says, they sought to “recontextualize photographs away from the museum or gallery space, and make them approachable.” The book’s text, written by author Monte Packham, maintains a balance between enhancing visual literacy and inspiring imagination.
One photograph by
, featuring a man lounging on a stack of beach chairs, was particularly well-received among children in an early focus group in Berlin; the young readers reacted with laughter and cracked jokes. Paired with the letter “E” for “exposure,” the text reads: “Photos are made by exposing light to light-sensitive surfaces. But watch out! Too much light and your picture will turn out overcooked, just like the sun can bake you pink as a lobster.”