Photo of Fordlandia courtesy of Studio Swine.
Photos of Studio Swine chairs by Petr Krejčí, courtesy of Studio Swine.
At first look, Fordlandia seems like an incongruous inspiration for Studio Swine. Their work often incorporates themes of sustainability; in one particularly novel project, they repurposed discarded human hair to create combs and polished vessels. In another, they melted down ocean debris to make eco-friendly stools. The American automotive industry, on the other hand, has long been notorious for its wastefulness. Yet Ford, in some ways, was something of an outlier. “The more we discovered about Henry Ford, the more we found him a great inspiration,” Groves explained. Ford developed the first plastic car using a soybean-based material created in his laboratory in Greenfield Village, which was lighter and therefore more fuel-efficient than metal cars. He hated waste; in his Model T factories, employees recycled wood, paper, and cardboard. And he was even a vegetarian.
Photos of Fordlandia courtesy of Studio Swine.
“Fordlandia” is on view at Fashion Space Gallery, London, Sept. 22–Dec. 10, 2016.
October 27-31, Park Avenue Armory