Director of B2C Growth
The Director of B2C Growth will lead the planning and implementation of Artsy’s multi-channel collector acquisition programs
A key leader within the marketing team, the Director of B2C Growth will be responsible for designing and executing strategies to acquire users of commercial value to Artsy. In addition, this individual will serve as Marketing’s senior point of contact with Artsy’s Auctions business, overseeing all consumer marketing programs executed on behalf of the auctions team.
This individual will guide members of the growth team in the implementation of marketing tactics, their measurement and optimization, and will take the lead in creating reporting frameworks to provide an executive-level account of progress and findings to Artsy’s leadership team. This leader will collaborate with our analytics and product teams to track conversion rates, measure and guide parameters for responsible spending, and recommend product improvements that will maximize the impact of our marketing spend. In the context of the Auctions business, this individual will play a key role in scaling a nascent but highly successful business by acquiring larger and newer commercial audiences, helping secure the success of auctions on our platform and the overall growth of the Artsy marketplace. In addition, this leader will closely collaborate with our brand team in the development of creative assets necessary for all acquisition campaigns. This is a high-visibility position with great opportunity for learning and impact.
- 5+ years of experience in multi-channel marketing either at a high-growth, tech company or at digital agencies
- Deep understanding of a wide range of consumer channels online and offline, with emphasis on direct marketing, including social, search, mobile and display
- Rigorous thinking; strong analytical and Excel skills
- Experience at top strategy consulting company (McKinsey, BCG, Bain) or Strategy/Analysis position within a digital agency desirable
- Proven ability to collaborate in the creative development process
- Excellent communication skills
- Superb presentation skills, including use of Powerpoint/Slides
This position is full-time and starts immediately. To apply, please submit your resumé and a cover letter here.
Artsy is a global platform for collecting and discovering art.
We think of Artsy less as a business with employees, and more as a community of people who have chosen to work together towards a common goal, and who share a common set of values.
Artsy empowers a global audience to learn about, discover, and collect art. We partner with leading museums, international galleries, auction houses, and art fairs to create the world’s largest marketplace for art, enabling the growth of the entire art market by effectively connecting supply and demand at a global scale.
At Artsy there are no specific work hours or policies, no pointless bureaucracy. We only care that you achieve inspiring results and are a joy to work with. This means you must be highly energetic, enthusiastic, and resourceful—no problem is too big or too small for you to tackle. You will enjoy both responsibility and autonomy in your work.
WORKING AT ARTSY
Artsy has five core values that will inform your experience at Artsy.
Art x Science: We believe in uniting empathy with logic, emotion with data, and intuition with research in everything we do. Whether in business strategy or design, culture or code, we seek the magic that happens when the often separate worlds of art and science come together.
People are Paramount: We spend extraordinary energy finding the best person for a job—and once found, we give them the trust and autonomy to be CEO of their role. We avoid pointless bureaucracy and prefer to empower people with information rather than limit them with process.
Quality Worthy of Art: We aim to create an experience worthy of all the world’s art and so hold ourselves to the highest standards in all our work. We believe that the best long term quality comes from rapid shipping, iterating, and learning as we go.
Positive Energy: We know positivity and optimism benefit our work, and we harness positive energy as a vehicle towards greater awareness, growth, and collaboration. We believe in cultivating a positive relationship to art as opposed to one based on exclusivity or scarcity.
Openness: We believe in being open with each other and the world—whether in open-sourcing our code, sharing feedback, or building a diverse and inclusive work culture. We believe in bringing our full selves to work and manifesting an open world where everyone has access to art.
Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.