Director of B2B Growth
The Marketing team at Artsy seeks an experienced growth professional to lead acquisition efforts across channels for our gallery subscription business.
We believe that art and self-expression elevate the human condition and lead to a more conscious, connected, and empathetic world. However, like music before the radio and record player, the art world today is small, insular, and hard to access–especially if you live outside major cultural hubs.
We believe that by engaging more people with art and empowering them with access to art market information, we will lift the fog of opacity and exclusivity that keep 99%+ of potential art buyers on the sidelines. And by removing the art market’s friction points–30-40% costs and 3-6 month sale cycles–we will raise the frequency of buying and selling. Given the market’s current inefficiency, only $66B of art’s $3T in assets trade annually. We believe our platform can expand that market into the $100’s of billions, growing Artsy’s business and supporting a much larger, more vibrant, and diverse art ecosystem.
You will work closely our Head of Marketing (your manager), and key members of our GFI team (Galleries, Fairs and Institutions). While GFI is our most mature business, we estimate there are still tens of thousands of galleries worldwide that currently do not use Artsy; many of which are targets for our subscription business. As Associate Director/Director of Growth, you will spearhead all lead generation/acquisition efforts to bring more galleries into our sales funnel, while monitoring and maintaining lead qualification. You will set the channel and acquisition strategy for this target audience, managing 1-2 people on tactical deployment, and overseeing budget and projections. You will work closely with our brand team in crafting value propositions, content and creative assets to drive interest and applications from prospective galleries, and partner with our CRM team to optimize conversions of prospects into customers.
This is a high-impact, high-viability position that greatly contributes to an already successful business with thousands of customers worldwide.
· Analytical and detail-oriented–you are fluent in Excel and comfortable with key marketing analyses such as ROI, LTCV, setting up parameters for investing in acquisition and building scenarios for projections.
· Pro-active–you are always one step ahead, thinking about the next channel to be added to the mix, or the next opportunity for campaign optimization
· An effective collaborator, with appreciation for the creative process–you know how to gather input and contributions from complementary teams while driving the bus and pushing work with extreme agility and focus on deadlines.
· Experienced in multi-channel acquisition with emphasis in B2B–multi-year experience driving growth for high-growth brands, with deep understanding of channel suitability for different brands and channel optimization as a whole
· A great communicator – whether through Slides/PPT, Excel or verbally, you communicate with clarity and precision
· Excited to align your life purpose with Artsy’s mission of creating a world where art is as ubiquitous as music, and you share our values (detailed below)
· Bonus points: you’re an ex-consultant from a top strategy consulting firm (McKinsey, BCG, Bain), or ex-analyst from a top digital marketing agency
The Associate Director/Director of B2B Growth role is full-time and based in our offices in downtown Manhattan surrounded on all sides by skyline views of NYC, New Jersey, and Brooklyn.
To apply, please submit your resumé and a cover letter here.
Artsy is a global platform for collecting and discovering art.
We think of Artsy less as a business with employees, and more as a community of people who have chosen to work together towards a common goal, and who share a common set of values.
Artsy empowers a global audience to learn about, discover, and collect art. We partner with leading museums, international galleries, auction houses, and art fairs to create the world’s largest marketplace for art, enabling the growth of the entire art market by effectively connecting supply and demand at a global scale.
At Artsy there are no specific work hours or policies, no pointless bureaucracy. We only care that you achieve inspiring results and are a joy to work with. This means you must be highly energetic, enthusiastic, and resourceful—no problem is too big or too small for you to tackle. You will enjoy both responsibility and autonomy in your work.
WORKING AT ARTSY
Artsy has five core values that will inform your experience at Artsy.
Art x Science: We believe in uniting empathy with logic, emotion with data, and intuition with research in everything we do. Whether in business strategy or design, culture or code, we seek the magic that happens when the often separate worlds of art and science come together.
People are Paramount: We spend extraordinary energy finding the best person for a job—and once found, we give them the trust and autonomy to be CEO of their role. We avoid pointless bureaucracy and prefer to empower people with information rather than limit them with process.
Quality Worthy of Art: We aim to create an experience worthy of all the world’s art and so hold ourselves to the highest standards in all our work. We believe that the best long term quality comes from rapid shipping, iterating, and learning as we go.
Positive Energy: We know positivity and optimism benefit our work, and we harness positive energy as a vehicle towards greater awareness, growth, and collaboration. We believe in cultivating a positive relationship to art as opposed to one based on exclusivity or scarcity.
Openness: We believe in being open with each other and the world—whether in open-sourcing our code, sharing feedback, or building a diverse and inclusive work culture. We believe in bringing our full selves to work and manifesting an open world where everyone has access to art.
Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.