Love and Celebrity—Hello, Emma Watson!—at Rod Bianco Gallery in Oslo
Like many from his generation, Scherer draws inspiration from the internet. Through sculpture, installation, photography, and mixed-media work, he addresses the Digital Age and the effects celebrity culture has had on all of us non-celebrities.
Of all the stars, one shines brightest for Scherer: Emma Watson (a.k.a. Hermione from the Harry Potter movies). Images of the actress, activist, and U.N.-Goodwill ambassador dominated Scherer’s show. Though this isn’t the first time she graced his work, here she appeared in large-scale lenticular prints, mugging for the camera like all celebrities must. But she isn’t alone. In superimposed layers, Scherer combined her image with his own visage or with various other images, like interior views of homes built by notable Mexican architect Luis Barragán.
Scherer gathered these images from different sources. For Emma Watson, he pulled the photos from various websites, building up a collection he then deployed across his own prints. For the domestic scenes, he used images scanned from a book of Barragán’s projects. These strange, unsettling amalgamations suggest a kind of warped domestic fantasy in which the artist and Watson are lovers sharing a home.
Scherer unspools this theme further with a series of sculptures. At first, they look as if he has cast a couple in the first stages of lovemaking. But closer examination reveals they are 3D homages to a famous photograph, taken by Annie Leibovitz, of an iconic couple from the 1990s: Johnny Depp and Kate Moss. The works drive home the sense of voyeurism engendered by celebrity culture, while also suggesting that what we see is really the creation of our own imaginations run wild.