CYGNUS Immersive Light Installation Performance/MARKA 2014 International Brand Conference

Artsy Editors
Jan 1, 2015 3:47PM

CYGNUS is one of the rare conceptual light performances staged in Istanbul to date. Four teams, Bi’şeylerNew Media Works, OUCHHH, Panpiper and Staras came together and set out to explore constellation Cygnus, the Swan, which is home to Cygnus X-1, a galactic X-ray source believed to be a stellar mass black hole.  


The light installation was performed in a 2400-m2 venue on December 18-19, 2014 in İstanbul. Using 46 Clay Paky Sharpies and 2 Atmosphere Hazers, the performance immersed 2000 viewers in the experience of the constellation which is believed to be about 5 million years old.


Light sources were placed to surround the audience at different heights to allow light flow above their heads, creating a void at the center which prompted viewers to interpret the notion of a black hole.


The project design is the collective work of Bi’şeyler New Media Works, a young scenography team of designers with multi-disciplinary expertise, and Ouchhh, an independent design studio with cross-discipline focused on interactive  new media platforms, kinetic sculpture, offering direction and art direction and also producing video mapping projections.


The name CYGNUS is chosen by the Ouchhh creative directors Ferdi Alıcı and Eylül Duranağaç who also created the lighting concept. The sound was prepared by Mehmet Ünal (PanPiper), and technical implementation is programmed by Sezgin Karaağaç (Staras) by structuring each individual light.

The project is produced by Burcu Ece Yılmaz and Gökhan Okuyucu (Bi’şeyler).  


As the first project of an experimental concept, a unique project in Istanbul, the CYGNUS Immersive Light Installation Performance was staged at the MARKA 2014 International Brand Conference in İstanbul to allow attendees to immerse themselves in an experience that would take them beyond the confines of the venue.


The concept of CYGNUS Immersive Light Installation Performance will be reproduced in future projects as part of events and festivals, and aims at exploiting the team’s worldwide relations for creating experimental platforms that reach wide audiences.







Producer: Bi’şeyler New Media Works (

Project Management: Gökhan Okuyucu, Burcu Ece Yılmaz, Ferdi Alıcı


Direction and Light Animation: Ouchhh (

Ouchhh Team: Ferdi Alıcı, Eylül Duranağaç


Sound Design: PanPiper (Mehmet Ünal)


Lighting Programmer&Design: Sezgin Karaağaç “SKLD”


Technical Company: Staras Technical Co. Turkey/Istanbul



Artsy Editors