Warhol's Unique Take on an American Classic

Christie's
Oct 2, 2013 9:01PM

“Everybody owns a piece of Coke,” Andy Warhol wrote in his 1975 book, The Philosophy of Andy Warhol.

This November, the artist’s rendering of Coca Cola’s curvy trademark bottle can be seen in Coca-Cola (3), a six-foot tall painting, which will be sold at Christie’s Post-War and Contemporary Art Evening Sale in New York. With an estimate of $40,000,000-60,000,000 for Warhol’s unique interpretation of the brand, one of the most famous Pop Art masterworks will be the highlight of the sale.

Coca-Cola (3) will be on view to the public in London from October 12 -18 and will be sold at Rockefeller Plaza in New York on November 12, 2013.

“If you want to define Pop art, this is it,” Brett Gorvy, Chairman and International Head of Post-War and Contemporary Art at Christie’s told Bloomberg News. “It’s got two icons in one: Coca-Cola and Andy Warhol.”

Find out more about all things Warhol at Christie’s here.

 

(Image: Andy Warhol (1928-1987) Coca-Cola (3) casein on cotton 69 3/8 x 54 in. (176.2 x 137.2 cm.) Painted in 1962. Estimate: $40,000,000-60,000,000.)

Christie's
Get the Artsy app
Download on the App StoreGet it on Google Play
Jenna Gribbon, Luncheon on the grass, a recurring dream, 2020. Jenna Gribbon, April studio, parting glance, 2021. Jenna Gribbon, Silver Tongue, 2019