Collect 2021: Sponsors' Fair Activity

Feb 16, 2021 1:23PM

‘True partnership is reflected in all the Collect sponsorships outlined below; each organisation is unwavering in its commitment to the Crafts Council and the craft sector and adds invaluable and real benefit to Collect and its stakeholders.’

––Rosy Greenlees – OBE and executive director of the Crafts Council

Associate Supporter

LOEWE FOUNDATION Craft Prize 2019 exhibition at The Sogetsu Kaikan, Tokyo. Photo: Lewis Ronald

“Craft is always going to be modern. It is about creating objects that have a formula of their own and speak their own language, creating a dialogue that didn’t exist before. It is about newness as much as it is about tradition.”

––Jonathan Anderson, LOEWE Creative Director

The LOEWE FOUNDATION was established as a private cultural foundation in 1988 by Enrique Loewe, a fourth-generation member of LOEWE’s founding family. Today, the Foundation continues to promote creativity, organise educational programs and protect cultural heritage in the fields of craft, design, photography and poetry. The Foundation was awarded the Gold Medal for Merit in the Fine Arts by the Spanish government in 2002.

In 2016, the LOEWE FOUNDATION launched the international annual LOEWE FOUNDATION Craft Prize inspired by LOEWE’s beginnings as a craft cooperative in 1846, with the aim to acknowledge the importance of craft in today’s culture and to recognize artisans whose talent, vision and will to innovate will set a standard for the future. After being postponed in Spring 2020, the exhibition featuring the finalist works of the latest edition of the LOEWE FOUNDATION Craft Prize will be on show at the Musée des Arts Décoratifs in Paris in Spring 2021.



Award Partner

Matt Smith showcase at Brookfields Property 99 Bishopsgate. Photo: Owen Billcliffe/ twobytwo

“We are pleased to announce our continued partnership and collaboration with the Crafts Council through our Acquisition Award, which will be exhibited alongside a larger body of the winning artist's works in 2021. We were delighted to exhibit the talented Matt Smith, the inaugural recipient of the Brookfield Properties Crafts Council Collection Award this year and look forward to finding new emerging talent at Collect which will inspire and captivate audiences in 2021.”

––Caitlin Warfield, Marketing Director, Brookfield Property Partners

Brookfield Properties builds long term cultural partnerships by working with organisations and artists that offer a fresh perspective on built environments. The Crafts Council reflects the energy and creativity of craft, which aligns with the Brookfield Properties experience.

Brookfield Properties look forward to its second years’ partnership with the Crafts Council, and the Brookfield Properties Crafts Council Collection Award. The winner of the award will exhibit at 99 Bishopsgate and Aldgate Tower in 2021. Central to the exhibition will be artworks acquired by Brookfield Properties as a gift for the Crafts Council Primary Collection.

Brookfield Properties Crafts Council Collection Award

You are invited to click on the link below to watch the Brookfield Properties and Crafts Council award ceremony announcing the 2021 winner of this prestigious Award which took place on 25th February 2021.

VIP Programme Supporter

Chris Cox, Creative director Cox London and Hatta Byng, Editor House & Garden Image: by Alun Callender in the Cox London Studio

“We are often reminded by the wisest amongst us that to harness a more substantial, longer-lasting and profound universal beauty, we must consider what is within as well as without, and look to the integrity of the handmade, crafted object - the innate nature of it – and what sits at the heart of that beauty.”

––Nicola Cox - CEO Cox London

Cox London, VIP Programme Supporters of Collect 2021, look forward to sharing a beautifully crafted film, created especially for this years show. Editor of House and Garden, Hatta Byng, joins creative director Chris Cox and three leading interior designers, in the Cox London studio to discuss modern craft; what it means to them, what it brings to our living spaces and how they might curate craft in their interior design schemes.

The Collectors, Modern Craft in the Hands of Interior Designers filmed by award winning photographer, Alun Callender, will premier for the fair’s VIP audience on 24th February and will then be available from 26th February to view.


You are invited to click on the link below to watch featuring House and Garden Editor, Hatta Byng, talking to four accomplished designers about how the best handmade work serves both the eye of the creator and the eye of the beholder. Filmed at the Cox Studio, the designers discuss their extraordinary picks from this year’s Collect galleries