Collect 2022: Sponsors’ Fair Activity

Feb 15, 2022 6:23PM

‘Our Collect sponsorships continue to grow year on year; not only in terms of support for the fair and the Crafts Council but also in their impact on the craft sector, makers and in building deep connections between business and culture.’

–– Rosy Greenlees – OBE and executive director of the Crafts Council


LOEWE FOUNDATION Craft Prize 2019 exhibition at The Sogetsu Kaikan, Tokyo. Photo: Lewis Ronald.

‘We are very proud to sponsor Collect for the fifth year, continuing our shared commitment to craft for another year. With increasing awareness around limited natural resources, we are all rethinking the way we look at materials and how we use and re-use them; so now more than ever, both the LOEWE FOUNDATION Craft Prize and Collect have become important showcases for material innovation and reinterpretation.’

–– Sheila Loewe, President, LOEWE FOUNDATION

The LOEWE FOUNDATION was established as a private cultural foundation in 1988 by Enrique Loewe, a fourth-generation member of LOEWE’s founding family. Today, under the presidency of his daughter Sheila Loewe, the Foundation continues to promote creativity, organise educational programs and protect cultural heritage in the fields of craft, design, photography, and poetry. The Foundation was awarded the Gold Medal for Merit in the Fine Arts by the Spanish government in 2002.

In 2016, the LOEWE FOUNDATION launched the international annual LOEWE FOUNDATION Craft Prize inspired by LOEWE’s beginnings as a craft cooperative in 1846, with the aim to acknowledge the importance of craft in today’s culture and to recognize artisans whose talent, vision and will to innovate will set a standard for the future. The exhibition featuring the finalist works of the latest edition of the LOEWE FOUNDATION Craft Prize will be on show in Seoul in June 2022.


On Tenterhooks Anna Ray exhibition at 99 Bishopsgate, July 2021. Credit: twobytwo

“It is our absolute pleasure to support and showcase the best of British craft talent and exhibit new works to our community.”

–– Saff Williams, Curator & Marketing Manager, Brookfield Properties

The third ‘Brookfield Properties Craft Award’ provides a platform to tell the story of contemporary craft and making in the UK and continues our support for the Craft Council and Collect in 2022. The winning artists work will be acquired for the National Craft Council Collection and will receive a solo summer exhibition across two Brookfield Properties buildings. The exhibition invites our community, and the public to explore the world of craft and making in our bold spaces and expand on the artistic footsteps of previous winners. Winner to be exhibited at Aldgate Tower & 99 Bishopsgate, London 2022


Max Rollitt showroom. Credit: Chris Horwood

‘Having trained as a cabinetmaker and furniture restorer, traditional craft has always been at the heart of what I do – but, as an interior designer, it’s exciting to have followed the evolution of craft and to be able to incorporate it as collectible artwork within projects. Indeed, this is our intention for Collect 2022: to create an inviting space that celebrates craft on every level.’

–– Max Rollitt

Max Rollitt is an interior designer, furniture maker and antique dealer whose work is featured regularly in titles including The World of Interiors and House & Garden. Rollitt’s sought-after style is grounded in his knowledge of historical architecture and design, but deftly suffused with comfort and a joyful sense of humour. As with his interiors projects, the Collect 2022 VIP Lounge will be furnished by a compelling combination of antique originals and Rollitt’s own bespoke designs.