It is the most celebrated and recognizable typeface of all times. It is clean, efficient, and Modernist, and it is called Helvetica. It was developed in 1957 in Switzerland and has since become a cultural phenomenon. In Latin, Helvetica means "Swiss."
Helvetica was introduced during an era when Swiss design became influential and was favored by advertising agencies almost instantly. It quickly appeared in corporate logos, transportation systems, fine art prints, and in myriad uses worldwide. It has been recognized as reliable, and a smart choice for business since it is incredibly easy to read. It dictates urban spaces, advertising, and various aspects of communication, dominating the logos of Orange, Hoover, Lufthansa, Panasonic, Royal Bank of Scotland, and Tupperware. The list of companies that have appropriated the power of Helvetica to create success is almost endless.