Here is a Great Design

Daniella Ohad
Feb 13, 2013 2:20AM

The Lectori Salutem Desk, designed by Dutch artist and designer Jeroen Verhoeven in 2010 is a cultural, aesthetic, and conceptual object that remarkably represents its Zeitgeist. When historians will write on the design culture of our age a hundred years from now, this monumental polished-steel desk would be the type of object they would use to exemplify and demonstrate the design culture of our day. Full of contradictions: craft versus machine-age futuristic aesthetics, nostalgic longing for the past versus futuristic spirit, a combination of skilled craftsmanship with complex, advanced industrial process, all of these constitute the Desk’s identity. Good design has to be interesting. It has to evoke powerful feelings, to make you think differently about design. The Lectori Salutem Desk is so rich and complex that you cannot fully comprehend its message by viewing it from just one angle, because its three-dimensional quality is so fully accomplished. It is rich, seductive, sexy, sensual, and full of fantasy, yet possesses deep and intellectual qualities. This is what I call great design. 

Daniella Ohad
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