About the Commission: Graphic Campaign by Project Projects

Danish Pavilion at the 55th Venice Biennale
May 20, 2013 5:10AM

The parallel graphic campaign by design studio Project Projects will communicate and extend the ideas of doubling and dislocation intrinsic to Jesper Just’s installation. Rather than documenting or representing the complex filmic piece, Project Projects will implement a conceptual graphic strategy for display in both physical spaces and online. The physical element consists of distributed posters that juxtapose black-and-white stills from Just’s film with a newly-developed graphic symbol. This symbol is derived from a Chinese character that is inverted, manipulated in form, and iterated in multiple stylistic variations. The result is a two-fold abstraction that is part language, part graphic, representing the liminal space between multiple worlds. During the Venice Biennale, different sets of posters will be posted publicly in five satellite sites 

Intercourses signifies that which lies in-between: dialogues, connections, and exchanges,” explains Project Projects principals Prem Krishnamurthy, Adam Michaels, and Rob Giampietro. 

Images: Jesper Just, Intercourses, 2013, still from 5-channel video installation at the Danish Pavilion for the 55th International Art Exhibition - La Biennale di Venezia, 2013. Courtesy the artist.

Danish Pavilion at the 55th Venice Biennale