The Designers With A Fresh Vision for Draw Art Fair London at Saatchi Gallery
Miska Miller-Lovegrove and Mathilde Bretillot with plans for Draw Art Fair London (Image Courtesy of Draw Art Fair London)
Draw Art Fair London designers, Mathilde Bretillot and Miska Miller-Lovegrove are set on reinventing the art fair experience. Their remarkable, pared back design for the first edition of Draw Art Fair London, at Saatchi Gallery 17-19 May 2019, will put art before spectacle. Miska describes the minimalist setting: “From the moment they walk into the exhibition space, viewers will see nothing but art in their sightline. Free standing booths in the centre of the rooms will emphasise a museum like setting so you can really concentrate on drawing.” The designers have created minimalist furniture throughout the fair to accentuate the simplicity of the fair’s structure, giving pride of place to the artworks.
Internationally renowned London-based graphic designer, Fernando Gutíerrez, is the third part of the creative team. He is responsible for the vivid Draw logo and visual identity of the fair. Together the three share a remarkable vision for a new content drive art fair experience at the Saatchi Gallery.