Fred Allard: Bakset Bling
Iconic Campbell soup cans with Chanel handbags, ordinary cans of Coke with Louis Vuitton bags, vibrant lollipops with Cartier paper bags, classic M&M candies in a Dior bag – Fred Allard's new series of bags mixes the day-to-day ordinary consumed products, together with luxurious brands.
In a spirit that wants to portray the era of our society, his work is the
picture of the moment, through brands and trendy objects.
Allard: "In my works, I like to mix different products together from luxury brands to everyday objects, like uniting two opposites, the contradiction and the mix. I do this by combining high end shopping bags and filling them in with products that can be bought from the supermarket, a perfect combination which perfectly blends together to create a unique object"
Three iconic styles define his work:
THE SHOPPING PAPER BAG, THE BASKET BAG and THE IT BAG, combined with some everyday products. They come in series which each piece is unique. He defines his work as an art in search of proximity.
THE SHOPPING PAPER BAG
Paper bags used by
different brands and easily recognizable
by their different visual codes. Its customized and transformed as a
regular supermarket shopping bad.
It doesn’t contain luxury articles anymore, but everyday product.
THE BASKET BAG
On the contrary, here he wants to magnify the shopping basket being used in supermarkets.
THE IT BAG
Fred pushes the paroxysm by using, for the series IT BAG, authentic high fashion branded collector bags and transforms these by filling them up with everyday products.