Alex Israel on Hollywood and Hitchcock

Depicting Hollywood truisms via caricature, Alex Israel’s new series of self-portraits is derived from the logo of As it LAys—the artist’s 1980s inspired talk show art project of 2012—that similarly examines his hometown entertainment industry. The logo depicts Israel’s own face, in profile, in a line drawing characteristic of a classic title sequence à la Alfred Hitchcock.

“The graphic was originally inspired by that moment in Hitchcock movies where the director turns into a line drawing of himself in profile,” he has said. “I’ve turned my graphic logo of my profile into a sign, which is being produced in fiberglass and painted in a variety of color combinations that reflect different aspects of L.A. culture.” (Fittingly, the signs are being produced by Warner Brothers.)

Self-portraits is on view at Peres Projects from April 26th through May 16th, 2013, Schlesische Str. 26, 10997, Berlin.