When given the opportunity to enjoy a symbolic American hamburger, on-screen, by a Danish filmmaker compiling lengthy, tableau-vivant snapshots across the United States, a brand-loyal Andy Warhol quickly obliged. But when he was delivered Burger King in lieu of McDonald’s, the artist was displeased. The meal was eaten regardless, yet it remains a mystery how anyone could have forgotten one of Warhol’s oft-declared favorite brands (McDonald’s; among Coca-Cola, Heinz, Campbell’s, and countless others depicted in his art). Below, he explains his brand fasciation:“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”
Explore Andy Warhol: Limited-Edition Prints and Polaroids on Artsy.
Idee di Pietra in Gstaad, Switzerland