Advertisement Insight: The Writings of Salvador Dalí

The Enigma of Desire, or My Mother, My Mother, My Mother
Salvador Dalí
Pinakothek der Moderne, Bayerische Staatsgemäldesammlungen, Munich
In 1942, Salvador Dalí published his autobiography The Secret Life of Salvador Dalí. Time Magazine called it “a wild jungle of fantasy, posturing, belly laughs, narcissist and sadist confessions,” while George Orwell called it “simply a strip-tease act conducted in pink limelight.” Dalí wrote another book in 1948 called 50 Secrets of Magic Craftmanship, helped by Haakon Chevalier. As early as the dedication, Dalí’s commitment to showcasing both his work and his outsized personality is plain: 
“At the age of six I wanted to be Napoleon--and I wasn’t. At the age of fifteen I wanted to be Dalí and I have been. At the age of twenty-five I wanted to become the most sensational painter in the world and I achieved it. At thirty-five I wanted to affirm my life by success and I attained it. Now at forty-five I want to paint a masterpiece and to save Modern Art from chaos and laziness. I will succeed!”