At Artsy, one of
our favorite stories
time, in 1985, that Steve Jobs taught Andy Warhol how to use the first Apple
computer. Was it then that art and technology first fell in love? No matter,
art and tech have conspired ever since. And this week, we unveil brand new
technology, developed by Artsy designers and engineers, to change the way the
world experiences art fairs.
VIP opening of The Armory Show
Artsy returns as the fair’s official online partner) we debuted this new
technology, which includes Artsy Columns—freestanding digital screens that map
the fair and display up-to-the-minute data about popular artists, galleries,
and works—and a personalized mobile iPhone guide (download the app here
). If you’re in New York City, be sure to swing by Manhattan’s
Pier 92 and 94 (through Sunday, March 9th) to visit the fair and stop by the
Artsy booth. We’ll be giving in-person demos of our new technology, as well as
special collector services.
exactly can you expect?
online fair platform: Explore the
fair online, contact galleries with inquiries, and discover contextual
information and editorial content. There’s a new scrolling layout and better
capabilities for artists and exhibitors.
display screens: Six freestanding Artsy
Columns will help you navigate the fair by mapping booths and offering
real-time information on trending artists, artworks, and exhibitors.
The Artsy iPhone app—your personal guide
to the fair—lets you map your route and pinpoint favorite artists, works, and
exhibitors. “Where is Philip-Lorca diCorcia?” you might wonder—and in a quick
search, the app will lead you to David Zwirner
. It will
also offer related works and information, like artist bios and pricing, where
popular now: But what is everyone else
looking at? The Artsy Columns and iPhone app highlight the
fair’s most popular galleries and artists online and on mobile devices at any
moment, updated in realtime.
And just like
that, the exciting-yet-overwhelming, many-day fête of an art fair has become
that much easier to navigate. So what are you waiting for? Download the app
and head to the piers.