Window shoppers are treated to brand new
contemporary art at Bergdorf Goodman’s this fashion week with the first
installment of Art Matters!
—a series of art installations that will fill
their legendary Fifth Avenue windows through May—beginning with Ten Artists
for Ten Spaces
, a collaboration with GREY AREA
. Linda Fargo, Bergdorf’s SVP of Fashion Office and Store
Presentation, said of the collaboration, “We like the idea of using our windows
as an evolving gallery to reflect the synergy of art and fashion.”
Bergdorf’s President, Joshua Schulman noted that
“Bergdorf Goodman has a long history of artistic collaborations,” which is most
evident in its windows, which are a must-see tourist attraction during the
holidays, yet are tended to year round by a team of window dressers. This
tradition is long standing, and has reflected contemporaneous artistic and
cultural trends; in the 1930s the windows reflected surrealism, during World
War II they were patriotic, and beginning in the mid-70s they became
intriguing, artful spaces to provide foot traffic with shock and awe.
With the help of GREY AREA, the tradition
continues through ten contemporary artists. Highlights of Ten Artists for
include paintings by
that began as perfect monochromes, and were set on fire; ’s XL Bird Chandelier
, a crystal lamp covered with
taxidermy birds; and a huge teddy bear covered in tar by Mattia Biagi. Other
artists involved include
, Kristin Cammermeyer,
, and WXYZ by Laura Wass.
Art Matters! is on view at Bergdorf Goodman,
Fifth Avenue and 58th Street, through May 2014.
Installation Images Courtesy of Grey
Area, Molly Gottschalk, and Alex Gilbert.